Case Study: NEUROinclusion
Industry
Registered Not-for-Profit
Location
Edmonton, AB; Toronto, ON; Halifax, NS; St. John’s, NL; Vancouver, BC; Saskatoon, SK; Calgary, AB; Montréal, QC; Virtual Event
Client
The Sinneave Family Foundation
About
Based in Calgary, Alberta, the Sinneave Family Foundation is a registered not-for-profit that partners with individuals, communities, and organizations across Canada to support Autistic youth and adults.
Since 2005, Sinneave has been committed to reducing barriers and enhancing opportunities in education, employment, and housing for those with autism. With several programs, services, and community resources available, Sinneave helps neurodivergent individuals live, learn, work, and thrive.
Challenge
Services
Project & Budget Management
- Developed comprehensive budgets for nine events across Canada, including eight in-person and one virtual.
- Managed the distribution of budgeted funds, including reviewing, verifying, and ensuring the accuracy of all financial transactions related to the events.
- Oversaw the entire project lifecycle from planning to execution and post-event follow-up, creating and managing event-specific timelines, tasks, and deliverables.
- Prioritized swift turnaround, strategic decision-making, and client collaboration, enabling us to conceptualize and launch the project within one month.
Marketing & Branding
- Conceptualized and designed the NEUROinclusion Untapped brand, including logos, colour schemes, and overall event aesthetic.
- Developed a bilingual website (English and French) to provide event information and facilitate registrations using robust event management software.
- Launched targeted digital advertising campaigns on LinkedIn, Instagram, and Facebook to boost event visibility.
- Captured high-resolution event footage, including videos and photos, for promotional use in sizzle reels and event recaps.
- Performed A/B testing to hone message and marketing targets.
Event Planning & Logistics
- Conceptualized and executed a Canada-wide roadshow event, including strategic venue selection, detailed floor plan design, and AV system setup within an accelerated timeline.
- Secured industry-leading professionals as speakers for each event, coordinated their participation and managed their day-of needs.
- Partnered with local organizations to market the events, expanding the reach to new and existing business networks.
- Created and organized interactive event sessions, including award ceremonies recognizing neuro-inclusive businesses, adding a prestigious element to each event.
- Managed day-of-event logistics, attending to the needs of clients, partners, guests, and speakers.
Event Galleries
Statistics are rounded for simplicity. Get in touch to talk details for your next event!