Gravity Pull

Case Study: Neuroinclusivity in Housing

Industry

Housing / Policymaking

Location

Calgary

Client

The Sinneave Family Foundation

Events
0
Provinces
0
Event Partners
0
Speakers
0
Sessions
10
Registrations
100
Referral Clicks
7600
Digital Impressions
800000

About

To support their mission of advancing neuroinclusive housing solutions, Sinneave Family Foundation partnered with Gravity Pull to design and deliver the Neuroinclusivity in Housing event. Gravity Pull spearheaded the production of this impactful hybrid event, held on November 6–7, 2024, at the Carriage House Hotel & Conference Centre in Calgary, Alberta. By combining thoughtful planning, innovative design, and an unwavering commitment to accessibility, Gravity Pull created an inclusive space for thought leaders and community members to engage in actionable discussions and networking opportunities.

Challenge

The Neuroinclusivity in Housing event aimed to explore and catalyze housing solutions that meet the unique needs of neurodivergent individuals. The event sought to:

  • Catalyze action-focused discussions to advance neuroinclusive housing solutions.
  • Foster a networked approach to addressing housing challenges faced by neurodivergent individuals.
  • Set a new standard for accessibility and inclusivity in event production.

A key challenge was creating a neuroinclusive environment within a space not traditionally designed to meet such needs. This required reimagining the event experience to prioritize sensory accessibility, foster meaningful engagement, and remove barriers to participation, ensuring all attendees—whether in person or virtual—felt welcome, comfortable, and included.

Services

Project & Budget Management

  • Developed and managed a comprehensive budget for the hybrid event, encompassing venue costs, technology needs, and inclusivity enhancements.
  • Created a customized landing page for attendees to RSVP and streamlined all event coordination emails through this registration portal. The platform provided attendees with pre-event resources, including reading materials and videos, ensuring they arrived prepared for meaningful discussions.
  • Coordinated timelines, deliverables, and responsibilities among stakeholders to ensure the event was executed efficiently.

Event Planning & Logistics

Gravity Pull was able to meet the needs of Sinneave Family Foundations guests, and ensured inclusivity with innovative features, including:

  • Social battery pins: Allowed attendees to indicate their openness to interaction, fostering a comfortable social environment.
  • Low sensory area: Provided a quiet, dimly lit space with earplugs, comfortable seating, focus tools, and eye masks for sensory breaks.
  • Focus tools on tables: Enabled attendees to self-regulate and stay engaged during sessions.
  • Reduced lighting and noise: Removed background music and adjusted lighting to create a calm atmosphere.
  • Reduced clapping at the event: attendees were encouraged to raise their hands to show their support to the speakers instead of clapping to further limit the noise pollution at the event.
  • Clearly labelled food items and plenty of space for lunch and break meals
  • Pre-made blank business cards for connecting with event attendees post event

In addition to the in person event, an interactive online component that engaged virtual attendees with live participation features was offered for those unable to attend in person.

Gravity Pull also implemented a streamlined check-in process to reduce stress for participants.

Impact

By fostering an environment that prioritized inclusion and accessibility, our team helped Sinneave Family Foundation achieve its goal of setting a new standard for neuroinclusive events. Highlights included:

  • Positive feedback from attendees on the inclusive event design, including the use of sensory-friendly spaces and tools.
  • Enhanced engagement through hybrid participation, allowing attendees to join from anywhere in the country.
  • A strengthened sense of community and collaboration among stakeholders working to advance neuroinclusivity in housing.

The Neuroinclusivity in Housing event underscored the importance of accessibility and set a precedent for future events in the sector, demonstrating how thoughtful planning and innovative solutions can create meaningful experiences for all attendees.

Statistics are rounded for simplicity. Get in touch to talk details for your next event!